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| It is no secret that there are plenty of scams on the Internet designed to take advantage of gullible entrepreneurs. Many of them, such as the Google Money Kit, look suspicious and common sense should suggest that rational entrepreneurs would not fall for them. Unfortunately, common sense is never too common and far too many fall victim to these scams. It is almost as though scam artists don’t even bother putting the effort into their shady operations because they know that there are always going to be gullible people that will buy into even the most lazily developed scam.
Fortunately, there are several ways that shrewd entrepreneurs may minimize the likelihood of ruining their dreams and parting with their hard earned money:
1. Promises or suggestions of high profitability: Regardless of what you may want to believe, you will not be guaranteed to start making $10,000 a week off of a kit that teaches you how to do a remedial job that anyone who dropped out of the eighth grade would be able to figure out.
2. Lack of description of what would actually be doing: Again, many scam artists are lazy because they either know that many entrepreneurs are going to be gullible enough to buy into them or because they are afraid that if they put too much attention into their efforts someone will look more carefully into their proposal. Either way, most of these scams try to give away just enough information so as not to be highly suspicious. In the case of the Google Money Kit, the scam artists merely stated that the program they were selling would involve posting links for Google. There was no description of what these links were or where they were supposed to be set up.
3. Suggestions of a Guilty Conscience: When a company says phrases like “This is not a Scam” or “This opportunity is for Real”, this is a sign that you turn and run as fast as you can. Scam artists view their own materials and become paranoid that their scam may be as obvious to their intended victims as to everyone else. Therefore, they will use these phrases in order to make their scam sound more legitimate. Unfortunately, this doesn’t raise as much suspicion as it should.
4. Flaws and Inconsistencies in Logic: Most importantly, entrepreneurs must look at any key facts that are laid down in the proposal and check to see if they make any sense. When the Google Money Kit stated that the responsibilities of the entrepreneurs buying their literature would be pasting links it should been immediately obvious that this did not make any sense. Google’s technology is probably more advanced than any other private company in the world. Does it make sense that they would be hire many people to post links for them (especially outsiders who may try to get access to information that Google wouldn’t want them to have)? Google could certainly have software that would post links for them. Entrepreneurs buying the Google Money Kit should have immediately realized that Google would not be interested in hiring every person who purchased the Google Money Kit.
Last Updated (31 March 2010) You may send a trackback for this article by using the following Trackback link
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